Our Story
Kickstart Coaching & Consulting was founded with a clear mission: to empower automotive dealers and dealer groups to consistently deliver an exceptional customer experience.
Recognizing that an exceptional customer experience is essential for long-term success, we set out to provide tailored training solutions that enable dealerships to stand out in a competitive market. We believe that the key to differentiation lies in how customers feel throughout their journey. By focusing on the human elements of service, we equip our clients with the tools and skills necessary to create memorable interactions that foster loyalty and drive business growth.
From our inception, our passion has been to inspire and uplift teams, helping them understand the profound impact of their roles in shaping customer experiences. We pride ourselves on developing training programs that are not only informative but also engaging and practical, ensuring that participants leave with actionable insights.
At Kickstart, we are more than just trainers; we are partners in your success. Our commitment to continuous improvement means we stay attuned to industry trends and evolving customer expectations, allowing us to provide relevant and impactful training solutions that truly make a difference.
Join us on this journey to transform your customer experience and secure your dealership’s future success. Together, we can kickstart a new era of exceptional service in the automotive industry.
Lucinda Underwood, Founder & Managing Director
Born and raised in the UK, Lucinda has called Nova Scotia home since 2010. She is a graduate of Mount Saint Vincent University in Halifax (BBA, Management & Marketing) and a skilled sales and leadership professional with 20+ years experience in customer service, sales, and leadership in the automotive industry.
She has a demonstrated history of building successful teams and executing strategic plans resulting in high market growth. As a people-centric leader, Lucinda places a strong focus on cultivating a thriving, positive culture among the teams she works with and firmly believes that, given the right tools and training, people will drive results and exceed expectations.
Lucinda is a certified workplace educator through the internationally recognized Instructional Skills Workshop (ISW) program.
Lucinda also works as a part-time faculty member for the Automotive Business School of Canada at Georgian College in Ontario, and is the customer experience columnist for Canadian Auto Dealer magazine.